The chairman of the Rwanda Media Commission (RMC), Fred Muvunyi has urged Rwandan practicing journalists to be objective and balanced while reporting.
“Report impartially and shun companies that aim at corrupting and manipulating your work,” advised Muvunyi.
Several complaints have been risen by Showbiz fraternity about being discriminated against in case they don’t follow suit about some major company requests, for example; journalists are ordered to dress in Bralirwa brand T-shirts to qualify to cover the ongoing Primus Guma Guma super star season four competition.
Muvunyi urged journalists to avoid being used as brand ambassadors for companies and instead serve public interests.
“I fully agree with journalists who chose not to dress in Brwalirwa brand T-shirts, it’s not ethical to use journalists for brand ambassadors,” said Muvunyi.
Bralirwa and East Africa Promoters , the organisers of Guma Guma competition say wearing brand T-shirts is for journalist security.
Journalists request Bralirwa to come up with other security measures other than brand T-shirts.
Primus Guma Guma is an annual competition that promotes artists.
On the other hand, Rwanda Media Council protects, regulates and ensures ethical reporting among Rwandan journalists.