This rear case of a one newspaper filing a complaint against another was recorded on Dec 24, 2013. It was filed by the Managing Director of Umusingi newspaper, about an article in Ishema newspaper. UMUSINGI complained that ISHEMA ran an article rebutting an earlier article in UMUSINGI. In the said article, Makuza Berthe of Rwandaform, who felt he was unfairly treated in an article in UMUSINGI, decided to seek the right of reply through another newspaper, in this case in ISHEMA newspaper. UMUSINGI argued that it was unethical for ISHEMA to carry a rebuttal contradicting their article. They also argued that if Makuza Berthe wanted a right of reply, he would have sought it through UMUSINGI, not another newspaper.
Outcome: The Ethics Committee felt that the said article was an advert, and agreed with the defence of the MD of ISHEMA that a company has a right to seek the right of reply in any media where they feel they have the best opportunities of restoring their reputation. This therefore, may not necessarily be in the original media outlet whose publication was contentious.